PlayStation®: 'It Happens On PS5®'
PlayStation®: 'It Happens On PS5®'
Signage · 2025
Starbucks® Rewards
New Zealand Launch
Starbucks® Rewards
New Zealand Launch
Campaign design · 2021 onwards
New Zealand Red Cross
Disaster Fund Campaign
New Zealand Red Cross
Disaster Fund Campaign
Campaign design · 2023
Auckland One Rail
Head Office Interior
Auckland One Rail
Head Office Interior
Signage · 2022 onwards
Logo Collection
Logo Collection
Brand identity · Ongoing
BeatMatch®
BeatMatch®
Brand identity · 2022
Previous
Next
Auckland design studio for brands, spaces and print — from one-off projects to managed procurement.
New Zealand Red Cross Disaster Fund
New Zealand Red Cross Disaster Fund
Logo Collection
Logo Collection
BeatMatch®
BeatMatch®
Starbucks® Rewards New Zealand Launch
Starbucks® Rewards New Zealand Launch
PlayStation®: 'It Happens On PS5®'
PlayStation®: 'It Happens On PS5®'
Auckland One Rail Head Office Interior
Auckland One Rail Head Office Interior
The Salvation Army SALT Magazine
The Salvation Army SALT Magazine
Te Whatu Ora Maternity Annual Report
Te Whatu Ora Maternity Annual Report
GPC Asia Pacific Welcome Booklet
GPC Asia Pacific Welcome Booklet
University of Auckland Equality Policy Report
University of Auckland Equality Policy Report
Dynex Rebrand
Dynex Rebrand
Insight Healthcare
Insight Healthcare
Tunes 4 Tamariki
Tunes 4 Tamariki
Repco: 100 Years
Repco: 100 Years
Clients & Collaborators
New Zealand Red Cross Auckland Philharmonia Starbucks® New Zealand Sony PlayStation® The Salvation Army Transdev Auckland GPC Asia Pacific Te Whatu Ora University of Auckland Auckland One Rail Repco® BeatMatch Dynex Insight Healthcare New Zealand Red Cross Auckland Philharmonia Starbucks® New Zealand Sony PlayStation® The Salvation Army Transdev Auckland GPC Asia Pacific Te Whatu Ora University of Auckland Auckland One Rail Repco® BeatMatch Dynex Insight Healthcare

Design

We create identities, campaigns and communications as clear, coherent systems. From new brands and launches to reports, digital assets and everyday collateral, we make work that is distinctive, practical and ready to carry consistently across channels.

Logo Collection
Logo Collection
BeatMatch®
BeatMatch®
Starbucks® Rewards New Zealand Launch
Starbucks® Rewards New Zealand Launch
Dynex Rebrand
Dynex Rebrand
Insight Healthcare
Insight Healthcare
Repco: 100 Years
Repco: 100 Years

Signage

We design signage, environmental graphics and branded spaces that help people find their way and understand where they are. From retail rollouts and workplace interiors to temporary campaigns and building livery, we manage the details from concept and specification through production and installation.

PlayStation®: 'It Happens On PS5®'
PlayStation®: 'It Happens On PS5®'
Auckland One Rail Head Office Interior
Auckland One Rail Head Office Interior

Print

Alongside project-based print, we prepare and adapt supplied artwork for commercial production, resolving technical issues before files reach the printer. Explore print preparation. We also build managed programmes for organisations ordering across teams or locations.

Auckland Philharmonia Union St Appeal
Auckland Philharmonia Union St Appeal
New Zealand Red Cross Disaster Fund
New Zealand Red Cross Disaster Fund
The Salvation Army SALT Magazine
The Salvation Army SALT Magazine
Te Whatu Ora Maternity Annual Report
Te Whatu Ora Maternity Annual Report
GPC Asia Pacific Welcome Booklet
GPC Asia Pacific Welcome Booklet
University of Auckland Equality Policy Report
University of Auckland Equality Policy Report
Tunes 4 Tamariki
Tunes 4 Tamariki

Archive

Gilt
Gilt
COVID-19 Outbreak Communications
COVID-19 Outbreak Communications
APO 4 Kids Christmas 2014 — BTS
APO 4 Kids Christmas 2014 — BTS
New Zealand Red Cross Annual Report 2017
New Zealand Red Cross Annual Report 2017
The Salvation Army
The Salvation Army
Starbucks New Zealand
Starbucks New Zealand
MiCasa Redesign
MiCasa Redesign
Counties Manukau Health
Counties Manukau Health
Transdev Auckland Zootopia
Transdev Auckland Zootopia
Red Cross Kia Pakari: Schools' Resilience Programme
Red Cross Kia Pakari: Schools' Resilience Programme
Auckland Philharmonia Orchestra Town Hall
Auckland Philharmonia Orchestra Town Hall
Red Cross Here For Good
Red Cross Here For Good
Tower Annual Report
Tower Annual Report
Auckland Philharmonia Orchestra Phil News
Auckland Philharmonia Orchestra Phil News
Make-A-Wish Calendar
Make-A-Wish Calendar
Transdev Auckland
Transdev Auckland
New Zealand Parole Board Visual Identity
New Zealand Parole Board Visual Identity
New Zealand Red Cross Christchurch Recovery Poster
New Zealand Red Cross Christchurch Recovery Poster
Starbucks New Zealand 2016
Starbucks New Zealand 2016
Logo Archive
Logo Archive
MakeReady Branding
MakeReady Branding
MakeReady Christmas
MakeReady Christmas
New Zealand Red Cross Centenary
New Zealand Red Cross Centenary
Shaffer-Berry
Shaffer-Berry
New Zealand Red Cross Annual Report 2008
New Zealand Red Cross Annual Report 2008

Design for brands,
spaces and print.

MakeReady is an Auckland design studio working across brand identity, signage and environmental graphics, print, and custom procurement for organisations with ongoing requirements. Our approach is clear, considered and built for use.

Since 2003, we've worked with organisations, institutions and individuals who care about how their ideas are seen, understood and experienced.

Services

Have a project
in mind?

Tell us what you need, where it needs to work and when you need it. For ongoing programmes, include any locations, approvals, stock or distribution requirements. We'll come back to you with the next step.

Studio
MakeReady
Auckland, Aotearoa New Zealand

studio@makeready.nz
+64 9 815 3805

Design
Brand identity · Ongoing

Logo Collection

An ongoing collection of identity work developed with clients across sectors. Each mark is designed to express the character of the organisation and work clearly across real-world applications.

Design
Brand identity · 2022

BeatMatch®

We built the BeatMatch identity from the ground up for its marketplace platform, creating a coherent system across the website, social content and merchandise. The result is a recognisable brand designed to work consistently across digital and physical touchpoints.

BeatMatch®
Design
Campaign design · 2021 onwards

Starbucks® Rewards New Zealand Launch

For the New Zealand launch of Starbucks Rewards, we developed the campaign and adapted it across customer touchpoints. The work continued our long-standing relationship with Starbucks in Aotearoa.

Starbucks® Rewards New Zealand Launch
Design
Brand identity · 2022

Dynex Rebrand

We refreshed Dynex’s identity to better reflect the Auckland extrusions manufacturer it had become. The new system gives the brand a clearer, more confident presence across its communications.

Dynex Rebrand
Design
Brand identity · 2022

Insight Healthcare

We created a brand system for Insight Healthcare spanning identity, uniforms and signage. A restrained colour palette and clear applications support a professional, welcoming experience.

Insight Healthcare
Design
Campaign design · 2022

Repco: 100 Years

For Repco’s centenary, we refined the existing anniversary graphics for use across campaign applications. The update respected the brand’s history while giving the 100-year mark a clearer, more contemporary expression.

Repco: 100 Years
Signage
Signage · 2025

PlayStation®: 'It Happens On PS5®'

In October 2025, PlayStation New Zealand asked us to bring its 'It Happens On PS5' campaign to life on Symonds Street. We designed and delivered an immersive crashed-UFO installation: an interdimensional portal pulling the surrounding building into its core.

PlayStation®: 'It Happens On PS5®'
Signage
Signage · 2022 onwards

Auckland One Rail Head Office Interior

We transformed Auckland One Rail’s head office with environmental graphics that bring its values into the workplace and give the space a more energetic, cohesive identity.

Auckland One Rail Head Office Interior
Print
Print

Auckland Philharmonia Union St Appeal

We developed the theme and designed a targeted funding appeal brochure supporting investment in Auckland Philharmonia’s infrastructure.

Auckland Philharmonia Union St Appeal
Print
Campaign & crisis communications · 2023

New Zealand Red Cross Disaster Fund

In response to Cyclone Gabrielle, we produced urgent print and digital communications for New Zealand Red Cross. The work made critical information clear, consistent and ready to deploy across channels.

New Zealand Red Cross Disaster Fund
Print
Print · 2022

The Salvation Army SALT Magazine

We produce and distribute SALT, the contemporary successor to The Salvation Army’s War Cry. The magazine carries a 140-year publishing legacy forward through clear editorial design and dependable print production.

The Salvation Army SALT Magazine
Print
Print · 2022

Te Whatu Ora Maternity Annual Report

Each year, we compile and produce the Counties Manukau maternity annual report for Te Whatu Ora, bringing complex information into a clear, accurate and carefully structured publication.

Te Whatu Ora Maternity Annual Report
Print
Print · 2022

GPC Asia Pacific Welcome Booklet

For GPC Asia Pacific, parent company of Repco and NAPA, we designed a welcome booklet for teams across Aotearoa and Australia. The project is part of our wider support for GPC’s internal and special-project communications.

GPC Asia Pacific Welcome Booklet
Print
Print · 2022

University of Auckland Equality Policy Report

We designed the University of Auckland Education and Social Work team’s Equality Policy Report, using a clear visual system to make an important subject engaging and accessible.

University of Auckland Equality Policy Report
Print
Print · 2022

Tunes 4 Tamariki

We have illustrated Auckland Philharmonia’s children’s concerts for several years, creating a distinct visual world for each programme while keeping the work lively and accessible for young audiences.

Tunes 4 Tamariki
Archive
Archive

Gilt

We created the brand identity and studio signage for Gilt, giving the hair studio a cohesive presence from its visual identity through to the physical space.

Gilt
Archive
Archive

COVID-19 Outbreak Communications

With NRHCC, we created accessible COVID-19 testing and safety resources for Tāmaki Makaurau, including guides and social content tailored for different communities.

COVID-19 Outbreak Communications
Archive
Archive

APO 4 Kids Christmas 2014 — BTS

A behind-the-scenes look at the artwork production for Auckland Philharmonia Orchestra’s 2014 children’s Christmas concerts.

APO 4 Kids Christmas 2014 — BTS
Archive
Annual Report · 2017

New Zealand Red Cross Annual Report 2017

We designed and produced New Zealand Red Cross’s 2017 annual report, bringing together programme and service highlights with financial reporting in a clear, accessible publication.

New Zealand Red Cross Annual Report 2017
Archive
Brand identity · Archive

The Salvation Army

We developed national brand guidelines for The Salvation Army, creating a practical system for consistent use across the organisation. Our relationship also includes print production for its long-running magazine, War Cry.

The Salvation Army
Archive
Campaign design · Archive

Starbucks New Zealand

We adapted Starbucks campaign work for the New Zealand market across large-scale banners, posters, menu panels, counter cards and table tents.

Starbucks New Zealand
Archive
Brand identity · Archive

MiCasa Redesign

We refreshed MiCasa’s identity with a cleaner logo and flexible colour system, then carried it from early concepts through to finished packaging.

MiCasa Redesign
Archive
Archive

Counties Manukau Health

We developed flu and hand hygiene campaigns for Counties Manukau Health, adapting the work across a wide range of touchpoints throughout the hospital and wider community.

Counties Manukau Health
Archive
Archive

Transdev Auckland Zootopia

For Transdev Auckland’s staff engagement events, we created the branding and theme, internal marketing, venue decoration and gift packs, and supported event logistics.

Transdev Auckland Zootopia
Archive
Campaign design · Archive

Red Cross Kia Pakari: Schools' Resilience Programme

We designed an educational resource that helps students explore resilience in their lives, schools and communities through local inquiry and social action.

Red Cross Kia Pakari: Schools' Resilience Programme
Archive
Archive

Auckland Philharmonia Orchestra Town Hall

We designed building livery for Auckland Philharmonia Orchestra at Auckland Town Hall, extending the organisation’s visual presence across the venue.

Auckland Philharmonia Orchestra Town Hall
Archive
Archive

Red Cross Here For Good

We developed the post-earthquake recovery theme for New Zealand Red Cross’s Here For Good campaign, creating a clear visual platform for recovery communications.

Red Cross Here For Good
Archive
Annual Report · Archive

Tower Annual Report

We designed Tower’s annual report with a high degree of precision, structuring detailed financial information into a clear and carefully resolved publication.

Tower Annual Report
Archive
Print · Archive

Auckland Philharmonia Orchestra Phil News

We produced Auckland Philharmonia’s biannual publication from first draft through to final delivery.

Auckland Philharmonia Orchestra Phil News
Archive
Print · 2015

Make-A-Wish Calendar

For Make-A-Wish’s 2015 calendar, we combined Lisa Allen’s custom hand-drawn typeface with 'wish factory' illustrations to create a distinctive publication.

Make-A-Wish Calendar
Archive
Brand identity · Archive

Transdev Auckland

Over a decade, we supported Transdev Auckland through three major identity updates and a digital newsletter redesign, evolving the visual system alongside the organisation.

Transdev Auckland
Archive
Brand identity · Archive

New Zealand Parole Board Visual Identity

We created a contemporary visual identity for the New Zealand Parole Board, then extended the system across annual reports and guidance publications.

New Zealand Parole Board Visual Identity
Archive
Archive

New Zealand Red Cross Christchurch Recovery Poster

We created a public thank-you campaign for New Zealand Red Cross following the Christchurch earthquakes, including bus-shelter posters recognising the support behind the recovery.

New Zealand Red Cross Christchurch Recovery Poster
Archive
Campaign design · Archive

Starbucks New Zealand 2016

An earlier set of Starbucks campaign adaptations for Aotearoa, spanning large-scale banners, posters, menu panels, counter cards and table tents.

Starbucks New Zealand 2016
Archive
Brand identity · Archive

Logo Archive

A selection of logos developed for clients across a range of sectors, showing the breadth of our identity work over time.

Archive
Brand identity · 2013

MakeReady Branding

We redesigned MakeReady’s identity in 2013 as a flexible system that could scale from social profiles to large-format signage.

MakeReady Branding
Archive
Print · 2015

MakeReady Christmas

For our 2015 studio Christmas card, we designed and hand-printed a series of lino-cut illustrations as a seasonal gift.

MakeReady Christmas
Archive
Brand identity · Archive

New Zealand Red Cross Centenary

We marked 100 years of New Zealand Red Cross with a centenary identity developed through archival research and concept design, then extended across communications and merchandise.

New Zealand Red Cross Centenary
Archive
Archive

Shaffer-Berry

We created the branding and packaging for Shaffer-Berry’s kitchenware range, building a cohesive identity across the product line.

Shaffer-Berry
Archive
Annual Report · 2008

New Zealand Red Cross Annual Report 2008

We designed and produced New Zealand Red Cross’s 2008 annual report, presenting programme and service highlights alongside financial reporting.

New Zealand Red Cross Annual Report 2008