We create identities, campaigns and communications as clear, coherent systems. From new brands and launches to reports, digital assets and everyday collateral, we make work that is distinctive, practical and ready to carry consistently across channels.
We design signage, environmental graphics and branded spaces that help people find their way and understand where they are. From retail rollouts and workplace interiors to temporary campaigns and building livery, we manage the details from concept and specification through production and installation.
Alongside project-based print, we prepare and adapt supplied artwork for commercial production, resolving technical issues before files reach the printer. Explore print preparation. We also build managed programmes for organisations ordering across teams or locations.
MakeReady is an Auckland design studio working across brand identity, signage and environmental graphics, print, and custom procurement for organisations with ongoing requirements. Our approach is clear, considered and built for use.
Since 2003, we've worked with organisations, institutions and individuals who care about how their ideas are seen, understood and experienced.
Tell us what you need, where it needs to work and when you need it. For ongoing programmes, include any locations, approvals, stock or distribution requirements. We'll come back to you with the next step.
An ongoing collection of identity work developed with clients across sectors. Each mark is designed to express the character of the organisation and work clearly across real-world applications.
We built the BeatMatch identity from the ground up for its marketplace platform, creating a coherent system across the website, social content and merchandise. The result is a recognisable brand designed to work consistently across digital and physical touchpoints.
For the New Zealand launch of Starbucks Rewards, we developed the campaign and adapted it across customer touchpoints. The work continued our long-standing relationship with Starbucks in Aotearoa.
We refreshed Dynex’s identity to better reflect the Auckland extrusions manufacturer it had become. The new system gives the brand a clearer, more confident presence across its communications.
We created a brand system for Insight Healthcare spanning identity, uniforms and signage. A restrained colour palette and clear applications support a professional, welcoming experience.
For Repco’s centenary, we refined the existing anniversary graphics for use across campaign applications. The update respected the brand’s history while giving the 100-year mark a clearer, more contemporary expression.
In October 2025, PlayStation New Zealand asked us to bring its 'It Happens On PS5' campaign to life on Symonds Street. We designed and delivered an immersive crashed-UFO installation: an interdimensional portal pulling the surrounding building into its core.
We transformed Auckland One Rail’s head office with environmental graphics that bring its values into the workplace and give the space a more energetic, cohesive identity.
We developed the theme and designed a targeted funding appeal brochure supporting investment in Auckland Philharmonia’s infrastructure.
In response to Cyclone Gabrielle, we produced urgent print and digital communications for New Zealand Red Cross. The work made critical information clear, consistent and ready to deploy across channels.
We produce and distribute SALT, the contemporary successor to The Salvation Army’s War Cry. The magazine carries a 140-year publishing legacy forward through clear editorial design and dependable print production.
Each year, we compile and produce the Counties Manukau maternity annual report for Te Whatu Ora, bringing complex information into a clear, accurate and carefully structured publication.
For GPC Asia Pacific, parent company of Repco and NAPA, we designed a welcome booklet for teams across Aotearoa and Australia. The project is part of our wider support for GPC’s internal and special-project communications.
We designed the University of Auckland Education and Social Work team’s Equality Policy Report, using a clear visual system to make an important subject engaging and accessible.
We have illustrated Auckland Philharmonia’s children’s concerts for several years, creating a distinct visual world for each programme while keeping the work lively and accessible for young audiences.
We created the brand identity and studio signage for Gilt, giving the hair studio a cohesive presence from its visual identity through to the physical space.
With NRHCC, we created accessible COVID-19 testing and safety resources for Tāmaki Makaurau, including guides and social content tailored for different communities.
A behind-the-scenes look at the artwork production for Auckland Philharmonia Orchestra’s 2014 children’s Christmas concerts.
We designed and produced New Zealand Red Cross’s 2017 annual report, bringing together programme and service highlights with financial reporting in a clear, accessible publication.
We developed national brand guidelines for The Salvation Army, creating a practical system for consistent use across the organisation. Our relationship also includes print production for its long-running magazine, War Cry.
We adapted Starbucks campaign work for the New Zealand market across large-scale banners, posters, menu panels, counter cards and table tents.
We refreshed MiCasa’s identity with a cleaner logo and flexible colour system, then carried it from early concepts through to finished packaging.
We developed flu and hand hygiene campaigns for Counties Manukau Health, adapting the work across a wide range of touchpoints throughout the hospital and wider community.
For Transdev Auckland’s staff engagement events, we created the branding and theme, internal marketing, venue decoration and gift packs, and supported event logistics.
We designed an educational resource that helps students explore resilience in their lives, schools and communities through local inquiry and social action.
We designed building livery for Auckland Philharmonia Orchestra at Auckland Town Hall, extending the organisation’s visual presence across the venue.
We developed the post-earthquake recovery theme for New Zealand Red Cross’s Here For Good campaign, creating a clear visual platform for recovery communications.
We designed Tower’s annual report with a high degree of precision, structuring detailed financial information into a clear and carefully resolved publication.
We produced Auckland Philharmonia’s biannual publication from first draft through to final delivery.
For Make-A-Wish’s 2015 calendar, we combined Lisa Allen’s custom hand-drawn typeface with 'wish factory' illustrations to create a distinctive publication.
Over a decade, we supported Transdev Auckland through three major identity updates and a digital newsletter redesign, evolving the visual system alongside the organisation.
We created a contemporary visual identity for the New Zealand Parole Board, then extended the system across annual reports and guidance publications.
We created a public thank-you campaign for New Zealand Red Cross following the Christchurch earthquakes, including bus-shelter posters recognising the support behind the recovery.
An earlier set of Starbucks campaign adaptations for Aotearoa, spanning large-scale banners, posters, menu panels, counter cards and table tents.
A selection of logos developed for clients across a range of sectors, showing the breadth of our identity work over time.
We redesigned MakeReady’s identity in 2013 as a flexible system that could scale from social profiles to large-format signage.
For our 2015 studio Christmas card, we designed and hand-printed a series of lino-cut illustrations as a seasonal gift.
We marked 100 years of New Zealand Red Cross with a centenary identity developed through archival research and concept design, then extended across communications and merchandise.
We created the branding and packaging for Shaffer-Berry’s kitchenware range, building a cohesive identity across the product line.
We designed and produced New Zealand Red Cross’s 2008 annual report, presenting programme and service highlights alongside financial reporting.